Customer Success Story: Using live Video in email to build online live sports audiences The Client A Global sports publisher and broadcaster delivers video sports content via TV broadcast, web, mobile apps, OTT, smart TV apps and game console apps. The Challenge The...
With forecasts indicating that well over 70% of all online traffic will be video it’s not surprising that marketers are allocating significant budgets to both creating and driving views of video content. With over 1 billion unique users watching more than 4...
Online video is a huge phenomenon, and here at Playable we believe it is set to dominate the time we spend online in the very near future (read the next couple of years). To back up this belief we have pulled together the latest research data and forecasts published...
Playable is continuing to evolve its video email platform and today announces the addition of Native Audio to Video email. From today Playable clients have the ability to choose to include audio within their video email campaigns. The Native Audio feature is...
As the benefits of video content become clear to web publishers the challenge has switched to driving views of this content, cost effectively. Email is the channel of choice of many video content producers as it ticks the cost effective box but equally facilitates...
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