For several months, the Playable team has been using its video email technology to deliver video email marketing at scale for some of the largest media companies on the planet. Customers are enjoying significant uplift in the quantity of engagement from video email;...
Your audience is rapidly mobilizing. They are spending more and more of their time using mobile devices, and in particular they are using mobile apps rather than browsing mobile websites (comScore, AMPLI, IAB & Nielsen, 2016). So which app is best to reach...
Here’s the Playable review of the best video email campaigns of 2016, the year that email marketing mobilized. It’s a montage of our favorite vertical video email marketing moments:...
Email marketing is now a mobile-first discipline, and mobile changes everything. Responsive Design has been a useful technique for web designers and email marketers to reformat their content for mobile screens; two columns become one...
2016 was the first year in which the majority of email marketing was opened on a mobile device. There’s some variation in the numbers. Litmus has measured mobile opens at 56%, Kahuna puts the number at 86%, and here at Playable, we really like digging into the...
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