{"id":34910,"date":"2019-12-16T14:30:11","date_gmt":"2019-12-16T14:30:11","guid":{"rendered":"https:\/\/env-playable-stagingnew.kinsta.cloud\/?p=34910"},"modified":"2019-12-16T14:30:11","modified_gmt":"2019-12-16T14:30:11","slug":"optimizing-video-compression-and-filesize-for-video-email","status":"publish","type":"post","link":"https:\/\/env-playable-stagingnew.kinsta.cloud\/es\/blog\/optimizar-la-compresion-de-video-y-el-tamano-de-archivo-para-correo-electronico-de-video\/","title":{"rendered":"Optimizaci\u00f3n de la compresi\u00f3n de video y el tama\u00f1o del archivo para correo electr\u00f3nico con video"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.13.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]<\/p>\n

\u00bfCu\u00e1ntos datos o ancho de banda utiliza un correo electr\u00f3nico de video?<\/h3>\n

Bueno, eso depende\u2026<\/p>\n

Con Playable, el video se entrega en un correo electr\u00f3nico solo cuando se abre, en lugar de agregarse a la carga \u00fatil inicial. Por lo tanto, los destinatarios que no abren el correo electr\u00f3nico no consumen ning\u00fan dato de video.<\/span><\/p>\n

Playable tambi\u00e9n optimiza el formato de video, la velocidad de fotogramas y la resoluci\u00f3n para cada espectador seg\u00fan el dispositivo, el cliente de correo electr\u00f3nico y la conexi\u00f3n de red, para que cada espectador disfrute de un tiempo de carga r\u00e1pido.<\/span><\/p>\n

La lista de formatos de video utilizados est\u00e1 en constante evoluci\u00f3n. Por ejemplo, durante 2019 se hizo posible entregar video a algunos clientes de correo electr\u00f3nico utilizando el nuevo H.265 (tambi\u00e9n conocido como HEVC<\/a>, o Codificaci\u00f3n de video de alta eficiencia<\/a>) formato de video, que consume aproximadamente 50% menos de datos en comparaci\u00f3n con el video H.264.<\/span><\/p>\n

Basado en una muestra de 10 millones de correos electr\u00f3nicos con video recientes, el video promedio entregado por Playable en el correo electr\u00f3nico usa 1.5 MB de datos:<\/span><\/p>\n

\"\"<\/p>\n

La duraci\u00f3n media de estos v\u00eddeos es de 12,5 segundos.<\/p>\n

\u00bfQu\u00e9 pasa con los espectadores en redes lentas o con un plan de datos peque\u00f1o?<\/h3>\n

Hay un nuevo est\u00e1ndar de Internet "Guardar datos" para espectadores con problemas de ancho de banda, que permite que los dispositivos soliciten una versi\u00f3n liviana de cualquier contenido, incluidos los videos en los correos electr\u00f3nicos. Ver este art\u00edculo sobre Entrega de aplicaciones r\u00e1pidas y ligeras con Save-Data<\/a> para m\u00e1s detalles.<\/span><\/span><\/p>\n

Playable actualmente detecta solicitudes de Guardar datos en aproximadamente 0.1% de los correos electr\u00f3nicos de video vistos. Para estos espectadores, Playable puede reducir el tama\u00f1o de la carga \u00fatil del video en un promedio de 60%.<\/span><\/p>\n

\u00bfC\u00f3mo cambiar\u00e1 el tama\u00f1o del archivo de correo electr\u00f3nico de video en el futuro?<\/h3>\n

\"\"<\/p>\n

El tama\u00f1o del archivo de correo electr\u00f3nico de video contin\u00faa reduci\u00e9ndose cada a\u00f1o, ya que una mayor\u00eda cada vez mayor del correo electr\u00f3nico se consume en dispositivos m\u00f3viles y debido a que los nuevos formatos de video son compatibles con los dispositivos m\u00f3viles.<\/span><\/p>\n

Se prev\u00e9 que 2020 traer\u00e1 una mayor compatibilidad con H.265, lo que reducir\u00e1 a\u00fan m\u00e1s el tama\u00f1o promedio de archivo de un video enviado por correo electr\u00f3nico.<\/span><\/p>\n

El pr\u00f3ximo hito significativo ser\u00eda que Gmail admitiera nuevas y mejores formas de mostrar videos. Actualmente en Gmail, el video debe entregarse a trav\u00e9s de animaciones GIF, lo que requiere un tama\u00f1o de archivo mucho mayor en comparaci\u00f3n con otros formatos de video.<\/span>
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

How much data or bandwidth does a video email use? Well, it depends… Using Playable, Video is delivered into an email only when it is opened, rather than being added to the initial payload. So recipients who do not open the email do not consume any video data. Playable also optimizes the video format, frame-rate […]<\/p>","protected":false},"author":7,"featured_media":35608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"\"\"\n\nHere at Playable we're often asked; How much data or bandwidth does a video email use? Well, it depends...\n\nUsing Playable, Video is delivered into an email only when it is opened, rather than being added to the initial payload. So recipients who do not open the email do not consume any video data.\n\nPlayable also optimizes the video format, frame-rate and resolution for each viewer depending on the device and email client and network connection, so that every viewer enjoys a quick loading time.\n\nThe list of video formats used is constantly evolving. For example, during 2019 it has become possible to deliver video to some email clients using the new H.265 video format, which consumes about 50% less data compared to H.264 video.\n\nBased on a sample of 10 million recent video emails, the average video delivered by Playable into email uses 1.5 MB of data:\n\n\"\"\n\nThe average duration of these videos is 12.5 seconds.\n

What about viewers on slow networks, or with a small data plan?<\/h2>\nThere is a new \u201cSave-Data\u201d internet standard for bandwidth-challenged viewers, which allow devices to request a lightweight version of any content, including videos in emails. See https:\/\/developers.google.com\/web\/fundamentals\/performance\/optimizing-content-efficiency\/save-data\/ for more details.\n\nPlayable is currently detecting Save-Data requests in approximately 0.1% of video emails viewed. For these viewers, Playable is able to reduce the video payload size by an average of 60%.\n

How will video email filesize change in the future?<\/h2>\n\"\"\n\nVideo email file size continues to reduce each year, as an increasing majority of email is consumed on mobile, and due to new video formats being supported on mobile devices.\n\nIt's predicted that 2020 will bring increased support for H.265, further reducing the average file size of a video delivered into email.\n\nThe next significant milestone would be for Gmail to support new and better ways of displaying video. Currently on Gmail, video has to be delivered via GIF animations which requires a much larger filesize compared to other video formats.\n\n\u00a0","_et_gb_content_width":"","footnotes":""},"categories":[161],"tags":[],"class_list":["post-34910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-productnewsfromplayable"],"acf":[],"yoast_head":"\nOptimizing video compression and filesize for video email<\/title>\n<meta name=\"description\" content=\"Find out how how much data or bandwidth video email uses\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimizing video compression and filesize for video email\" \/>\n<meta property=\"og:description\" content=\"Find out how how much data or bandwidth video email uses\" \/>\n<meta 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